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Blog — is breakfast important

Is Breakfast really necessary?

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Is Breakfast really necessary?

Where did the habit of eating breakfast even come from? Well, it can be traced back to Quaker oats in the 1800s when they launched their first nationwide advertising campaign (1877). Their problem was that not enough people were eating their oats consistently and this caused their profits to be unstable. They then devised a clever campaign that encouraged us to eat oats because it would provide us with amazing amounts of energy throughout the day. The only catch was that we had to eat them everyday to be able to reap these benefits. Once they established that the best time...

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